Demystifying AI: Understanding Predictive Analytics
The importance and necessity of predictive analytics
With Big Data, comes Big Responsibility and even Greater Expectations.
Predictive analytics, a tranche of data analytics, uses historical and current data to make predictions about the conditions of a future occurrence. In doing so, organizations are able to predict the behaviour of their customers, asset managers can forecast asset values [1] and health professionals can predict the likelihood of a patient returning to hospital [2] – all mo
13 October 2020·3 min read
