Why do 95% of AI projects fail?

The vast majority of AI projects get zero return, according to MIT research*. Off-the-shelf AI tools come with big promises, but tangible benefits are rare.

The risks are clear:

  • General solutions can't handle the deep detail of how you need to work.
  • Standard products struggle to accommodate your changing requirements.
  • Your provider can't offer everything that AI is making possible.

What you need is AI that learns with you and evolves for you.

*The GenAI Divide: State of AI in Business 2025, MIT.

Brainpool
As featured in
Three foundations

Join the businesses that got AI right.

Since 2017 we've delivered real return on investment through production-grade, custom AI capability, built on three foundations.

01 · FOUNDATION

Deep Integration

With how you actually work

Wired into the systems, data and rituals your teams already rely on, not a parallel chat window grafted on the side.

02 · FOUNDATION

Processes that learn

Quickly from your own team

Every correction, rating and edit feeds the model. Your experts shape the system; the system compounds.

03 · FOUNDATION

Ongoing open access

To everything the AI market offers

Swap models, vendors, embeddings and agents as the frontier moves. You own the substrate, never locked in.

Brainpool Cortex is your in-house AI platform, shaped around the way you work. It's an AI engine that learns continuously from the people who understand your business best: your own team, improving its accuracy with every interaction, every correction, every decision made.

Brainpool 

Cortex 

vs. off-the-shelf AI

Safely deployed, domain-specific, fine-tuned AI for business.

Retain IP Ownership
Retain IP Ownership

Own the IP to the AI tools that you invest in.

Deep Integration
Deep Integration

Agentic workflows deeply integrated into your business operations.

Pay Less
Pay Less

Efficient use of tokens through hyper personalised requests. Possible adoption of free open source models.

Model Agnostic
Model Agnostic

Stay on top of the latest tech and adopt new AI models as they come out. Avoid vendor lock-in.

Ensure Output Quality
Ensure Output Quality

Your custom solution is fine-tuned with your data and context ensuring high output accuracy.

Secure and Safe
Secure and Safe

Your data in your environment kept safe.

AI that handles the work nobody wants to do.

Backoffice task automation with AI allows humans to focus on what matters.

Our Services

Artificial Intelligence

Built by Humans

The Brainpool Network is a community of over 500 AI and Machine Learning experts coming from some of the leading AI hubs such as UCL, Oxford, Cambridge, MIT, Stanford.

Thanks to our experience building AI for business, Brainpool teams of data scientists, data engineers, AI researchers, DevOps specialists build custom AI solutions quickly, confidently and cost-efficiently.

Agnostic AI engine
Who we work with
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happiest-baby company logo
kx company logo
nvidia company logo
sainsburys company logo
seagate company logo
suez company logo
fujitsu company logo
happiest-baby company logo
kx company logo
nvidia company logo
sainsburys company logo
seagate company logo
suez company logo

Testimonials

We invited Brainpool to participate in the initial definition workshop for Fujitsu's AI ecosystem in Europe. They really brought a level of knowledge and enthusiasm to the session. All stakeholders were thoroughly impressed with their experience in machine learning projects and their business model agility - I would not hesitate to recommend them!

Leigh Schvartz - Head of Product Innovation, Fujitsu UK

Fujitsu

We absolutely love working with the Brainpool team and would highly recommend their services to anyone with serious interest in machine learning development. We have been thoroughly impressed with their knowledge and work ethics.

Mark Sykes - CTO at First Derivatives

First Derivatives

Their rigour and determination to use AI and ML to solve problems in order to help small business customers was second to none. Without a doubt, I will absolutely keep this mind for future endeavours and recommend Brainpool network for projects looking for cutting edge AI talent.In this we could not be happier with the partnership with Brainpool.

Ameet Benegal - Director, HSBC Global Commercial Banking

HSBC

We needed to classify customers and prospects based on an algorithm that included route optimisation logic. The consultant was able to frame the problem, cleanse and organise our data and plan the solution.

Arthur Goujon - Digital Operations Manager, Suez Environment

Suez

Whilst planning our strategy to develop an AI and Machine Learning practice we recognised the involvement of top-grade Data Scientists would be essential to success. In this we could not be happier with the partnership that has flourished with Brainpool.

Greg Lee - AI Solutions Consultant, Meridian IT

Meridian

I will definitely keep Brainpool in mind for future cooperation. It's been a real pleasure to work with you and Brainpool team!

Vladimir Hlavka - Senior Repair Services Engineer, Zebra Technologies

Zebra

We would certainly recommend Brainpool as an AI partner. They combined practical organisation with creative flair in a manner that was engaging to work with, but also allowed us to get the job done. They will be our first port of call when developing initiatives in this area in the future.

Rob Maybin - Clinical Project Manager, Ultramed

Ultramed

Working with Brainpool gave us the opportunity to actually get an AI product into production not just a prototype. That experience helped us learn how to build, deploy, and maintain AI solutions across our business.

Kevin Phillips - Director of AI Product Strategy at Symetri

Symetri

Brainpool delivered a modular detection SDK that fundamentally changed how we approach market abuse surveillance. The real breakthrough is coverage; we're now detecting coordinated abuse that would have been invisible before. They understood both the technical complexity and the need to keep everything explainable for compliance teams.

Matthew Storey - CPO & Co-founder, SteelEye

SteelEye

Brainpool AI helped define AI for Enlyta Insights—semantic search, summarisation, storytelling, and strong POCs. They gave us a scalable foundation across architecture, security, and data protection, so we could evolve with confidence. A capable partner I would recommend for building AI responsibly.

Art Stivison - Product & Platform Owner, Enlyta Insights

Escalent

How quickly can my business start using AI?

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timeline

Frequently Asked Questions

Brainpool is a leading AI consultancy company that helps businesses leverage artificial intelligence and machine learning to solve complex problems, automate processes, and drive innovation.

We offer AI strategy consulting, custom AI product development, automation solutions, optimization services, predictive analytics, and technical due diligence for AI products.

We work across multiple industries including finance, healthcare, construction, retail, real estate, marketing, environmental consultancy, and natural resource management.

Brainpool operates globally with a network of AI experts spanning 23 countries, with a particularly strong footprint in the UK, Western Europe, and Canada.

Our network comprises 500+ PhD-level AI and machine learning experts with extensive experience in delivering successful AI projects across various industries.

We combine deep technical expertise with a lean, agile development approach. We prioritize IP ownership for clients, provide end-to-end solutions, and focus on delivering measurable business value rather than just technical implementations.

Yes, absolutely. We believe in empowering our clients by ensuring they retain full intellectual property ownership of the solutions we develop together.

Project timelines vary based on scope and complexity. We typically start with a Proof of Concept (2-3 months), followed by MVP development (3-6 months), and then scaling. Our agile approach allows for iterative delivery and continuous value creation.

Project costs vary depending on scope, complexity, and duration. We offer flexible engagement models and work with you to find the best approach for your budget and objectives. Contact us for a detailed quote.

Simply contact us through our website or book an AI consultation call. We'll discuss your challenges, objectives, and explore how AI can add value to your business.


Speak to Brainpool’s AI experts

Since 2017 we’ve been proving AI works in practice with a help of our network of over 500 top-level AI experts. We are your trusted partner to develop a robust AI strategy and implement custom AI solutions which are fully integrated with your business operations.

Are you ready to empower your business with AI? Get in touch with us.